Emporio Armani by Color
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The Emporio Armani Underwear collection for women and men, a favorite in Europe, is now available in the US. The collection offers superbly comfortable basics for everyday wear, blending Emporio Armani styling and innovative fabrics with wearability and comfort.
The new "must have" mens underwear is now Armani underwear. Taking a page from Calvin Klein, Emporio Armani underwear for men had a great launch in 2008 on New York's Broadway with a larger-than-life David Beckham on a billboard wearing nothing but his Armani underwear. The collection, now offers natural cotton Emporio Armani briefs and stretch cotton briefs, cotton stretch trunks, cotton hip briefs, modal trunks and button fly model knit boxers. Oh, and did we mention the oh-so-European stretch thong? Of course all come with some sort of logo'd waistband.
The magic in this underwear is its sexy styling and use of fine fabrics that men love like cotton, modal and a stretch cotton. These fabrics give great comfort, a tailored fit, and have a great shelf life. Thus Emporio Armani underwear for men has attracted a youthful and trend-setting audience. And their reasonable price points make this Armani product a great introduction to their brand.
In January of 2010, Emporio Armani mens underwear selected soccer star Cristiano Ronaldo for their spring/summer campaign. The Portuguese stud who at only 24 is known for his rock-hard abs replaced Beckham who decided to create his own line of underwear after seeing Armani's great success in the marketplace. Did he make the right move? The jury is still out.
The current collection of Emporio Armani underwear at HisRoom includes 10 collections. There is the Big Eagle group that features a large version of the Emporio Armani eagle on the briefs. This collection would be for the guy who wants to shout he's wearing the brand. There is the Eagle by Emporio Armani that too has a big eagle logo, but instead is on a stretch cotton trunk. The stretch Cotton and Stretch Jersey Armani collection are just that - full of stretch and comfort. Not to thumb its nose at value, Emporio Armani 3-packs of cotton boxers, briefs and t-shirts are actually a best seller.
This year marks the thirtieth anniversary of the Emporio Armani brand. To celebrate they came up with a collection called the Thirtieth Anniversary boxer brief and Thirtieth Anniversary Trunk. These boxer briefs are made in a soft and comfortable 95% cotton and 5% spandex blend, both styles have the Emporio Armani logo'd waistband, but also a raised seal graphic with 1981 printed onto the left hip. A very retro look.
