Ever lost your luggage? It happened to Bread and Boxers founders Alexander Palmgren and Henrik Lindahl, and that experience led them to create Bread and Boxers. Alexander and Henrik were pretty surprised at how hard it was to find a good pair of men's underwear while they were traveling. Though they definitely knew that they weren't the first people to lose their luggage, and they definitely wouldn't be the last. The original idea for Bread and Boxers was simple - a collection of the basics offered in hotel minibars for anyone that needed a pair of briefs, trunks, boxer briefs or boxers while they were out on the road and had limited options and time. Nothing fancy, just high quality underwear essentials that would make the blow of a lost bag easier to overcome. So they began Bread and Boxers in 2009, and eventually decided that underwear this good shouldn't just be for emergencies - these deserved to be available as the foundation of man's wardrobe whether he's traveling or at home.
How good is this underwear? They only make one (okay two if you count the relaxed crewneck) style of each kind of underwear, and they only make them in black, white and grey heather. Why? Because when you make something perfect you don't bother trying to remake it. The fabric is a blend of cotton and stretch, and the cut and fit are always spot on. You've never gotten a t-shirt or pair of underwear out of a package that has fit this good, and felt this soft. These are your new favorites - your everyday favorites - so start stocking up now and put your mind at ease, because you just found all the underwear you'll ever need.