Fruit of the Loom is cotton clothing - t-shirts, underwear, and outerwear apparel.  For over 150 years, Fruit of the Loom has kept its promise to its customers to provide 'quality, value and trust.'

Starting with mens underwear, Fruit of the Loom offers fit, comfort and durability in its woven boxers, boxer briefs, trunks, socks and t-shirts. One of the hallmark features of these garments is the exclusive Comfort-Loom waistband.  This waistband is made plush to feel soft and smooth against the skin.  Generous leg openings in the mens boxers gives the wearer easier leg movement.  And cotton covered elastic in the legs of their mens boxer briefs helps to hold the shape of the garment after numerous washings.

Mens t-shirts have the Fruit of the Loom 'Comfort Label' that is printed along the inside of the back of the shirt where a label used to be sewn on.  This new feature eliminates itching and the dreaded label sticking up above the neckline. Fruit of the Loom t-shirts are a great value, durable and comfortable wash after wash.

Fruit of the Loom also makes mens socks.  Their Everyday Basic socks include cushioned cotton with some spandex woven in to give a superior fit and added comfort.  The heels and toes are also reinforced to extend their life.  The mens Stay Black Socks guarantee not to fade or turn a dull gray wash after wash due to a technology that keeps the dye in the fabric longer. FOTL mens odor control socks are specially designed to retard the growth of that pesky odor-causing bacteria and keep a man's feet feeling and smelling fresh all day.

Fruit of the Loom is what is known as a vertically integrated manufacturer.  This means that they buy the raw materials, make the fabrics, sew the garment, and then package them for sale.  As a result, Fruit of the Loom is able to control the quality of all its products.  So, when you buy one of the Fruit of the Loom underwear items,  you can rest assured that it will be comfortable, have current styling, and be sold at a great value price.

We instantly think of the dancing fruit when we hear of the Fruit of the Loom brand.  It has become one of America's iconic brands.  Generations have worn the brand, and have passed the tradition down the family tree.  If Dad wears Fruit of the Loom, chances are his kids do too.  It is this tradition that keeps the brand strong.