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Tomima Edmark
HerRoom CEO/Founder
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Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.
Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.
Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.
Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.
All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".
Calida, which is a division of Aubade, is committed to the purity of their fabrics, which meet extremely high standards including:
In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.
Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it. Once you try Calida underwear and tees, you may very well become a fan for life. Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.