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In 1949 Herman Schlobohm purchased a corset and brassiere supply company. His sons Jon joined the business in 1960 and Roy in 1961. In 1970 they purchased the name "Shirley of Hollywood" from its retiring founder, a long time customer.
Today, Shirley of Hollywood and its other labels: Intimate Attitudes and Risque, enjoy a very prosperous business. With a state of the art design department, top sewing facilities, and using unique fabrications, laces and trims from over 200 resources, Shirley of Hollywood continues to grow. With a combination of talent, energy and quick response, Shirley of Hollywood has captured that "something special" people dream about.
Welcome to HisRoom, the world’s premier online underwear authority. Founded by Tomima Edmark in 1998, HisRoom has grown from just an underwear store to offer socks, activewear, swimwear, and even apparel, all from over 100 brands. You’ll find classic favorites like Fruit of the Loom, Calvin Klein, and Polo Ralph Lauren, as well as newer brands like Saxx, Obviously, and PSD. We work hard to make your shopping as easy as possible—that includes tons of honest customer reviews and detailed sizing, fit, and fabric information on every item we carry. From Andrew Christian to Zimmerli, we’re confident you’ll find something you love at HisRoom.