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Saxx Underwear
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Like most great inventions, Saxx Underwear was born out of a problem that needed a solution. Three days spent in a survival suit while on a fishing excursion off the coast of Alaska had taken its toll on company founder Trent Kitsch. He was irritated and uncomfortable due to the prolonged contact of his package and his legs. "I've settled for what's out there and look where it's gotten me" he said to himself. He decided that there had to be a better way to design men's underwear, and resolved to find that better way. Trent set to work as soon as he returned home. He worked with a fashion designer and sought out professional athletes for their input. Not only would he solve his underwear problems, but those of all men! The answer to everything took the form of Trent's patented solution: the Ergonomic Comfort Pouch.

It all starts with the pouch. Like much of today's mens pouch underwear Saxx Underwear features a flyless contour pouch on all of its underwear. The contour seam that joins the two panels of fabric that create the pouch also serves to create a cantilevering lift to your package: giving you lifting support that traditional underwear does not. The difference between Saxx Underwear's contour comfort pouch and other brands is that, rather than leave the wearer's overall comfort to chance, the Ergonomic Comfort Pouch is double-layered to prevent contour seam contact with your crotch. That solves the first of the problems, but the main one that started it all is hardly addressed by any other underwear brand. Trent knew all too well that no leg contact is the key to the comfort you would experience with Saxx Underwear. This common complaint among men is eliminated thanks to the ingenious and unique net panels that surround the pouch. Parallel panels made of nylon/spandex mesh create an almost hammock effect for the scrotum. The breathable, stretchable mesh runs from waistband to seat, fitting your natural contours. These innovative mesh panels prevent any contact with the leg and keep your package completely and comfortably separated and contained within the pouch. Available in boxer briefs and trunk styles. The Pro Elite line is made of anti-microbial, moisture-wicking fabric for active use. The 24 Seven styles are 95% cotton.

What Trent Kitsch started as an MBA student at the University of Western Ontario has grown into a phenomenon--worn by MLB players like the Twins' Justin Morneau and Jeff Francis of the Royals. Although not specifically athletic underwear, Saxx Underwear comfort and support has also produced sales to the Dodgers, Rockies, Diamondbacks and more. The first production run of 200 pairs, in 2006, sold out almost overnight. Saxx continues to build on their early success, with innovative styles and unique construction that will keep you comfortable no matter how active (or not so active) you are.

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