Why Buy PSD Underwear? This colorful, innovative line of men's underwear was founded in 2008 by Curt and Ryan Flaitz and features a fabulous Flex Fit for everyday comfort, contour pouches that help prevent shifting, and dramatic prints that express your individuality and personal style. The "Wear Your Life" is the PSD Underwear credo for men who are into both style and everyday wearing comfort.
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PSD Underwear has an unusual back story that is both humorous and amazing, starting in 2008 with two brothers in upstate New York who chased the American dream and are now amazingly successful. Brothers Curtis and Ryan Flaitz took off for California as their dad stood on the porch yelling, "You have to have a business plan!" One of the brothers yelled back, "We do - we're going to California!" They bought an old Winnebago with their logo on it, and started selling their product tailgate-style. Word-of-mouth advertising helped spread the news, and Mike Miller became their first "big league" investor. Mike Miller met the Flaitz brothers when he was promoting his energy drink at a sporting event, and the rest is history. Other professional athletes have endorsed the brand, including Kyrie Irving, who is the face of the brand, NFL wide-receiver Stevie Johnson, Marshawn Lynch of Beast Mode fame, and NBA shooting guard Jimmy Butler. So the Flaitz brothers' success was not diminished by the usual need for a detailed business plan, but made possible by a lot of moxie and hard, focused work. In the middle of one of the worst economic downturns in US history, Curt and Ryan Flaitz founded their company with the motto, "Wear Your Life".
The dramatic prints on PSD underwear are colorful, energizing and fun, in breathable, comfortable knit fabric. The exposed elastic waistbands feature the PSD logos and a fabric patch sewn on at the back. Boxer briefs are a popular style, with contour pouches that help prevent shifting. A flex fit with flat-lock seaming helps enhance everyday wearing comfort.
HisRoom is pleased to welcome this innovative, exciting mens underwear brand and know you will be too!
Welcome to HisRoom, the world’s premier online underwear authority. Founded by Tomima Edmark in 1998, HisRoom has grown from just an underwear store to offer socks, activewear, swimwear, and even apparel, all from over 100 brands. You’ll find classic favorites like Fruit of the Loom, Calvin Klein, and Polo Ralph Lauren, as well as newer brands like Saxx, Obviously, and PSD. We work hard to make your shopping as easy as possible—that includes tons of honest customer reviews and detailed sizing, fit, and fabric information on every item we carry. From Andrew Christian to Zimmerli, we’re confident you’ll find something you love at HisRoom.