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Newport Blue

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Even an "endless summer" has its transition periods. The demands life makes of us as we mature may mean that the beach never sees you during the week, and with kids to look after that can quickly narrow your time in the water down to maybe just every other weekend, but you make the most of the time you have when you get out in the surf. Your tastes have changed, sure, but you still want to embrace the beach lifestyle. Newport Blue swimwear and apparel was created just for you. It displays the passion for the beach culture you love with an emphasis on leaving your worries in the parking lot. Out on the sand nothing can touch you - it's a whole different world.

Newport Blue's swim trunks are like a wearable canvas for tropical and aquatic prints. Brilliant florals, stripes and photographic surfing prints give the 25 to 40-year-old surf enthusiast plenty of style without the "beach bum" look. Covered elastic drawstring waists, faux fly fronts and built-in mesh liners add great fit and comfort and keep everything in place.   

Jim Jenks, founder of bedrock beach brand Ocean Pacific (Op), founded Newport Blue in the 1970's as a brand that would embody that feeling and spirit of perpetually rolling waves and palm trees swaying softly in the ocean breeze. It's all born out of California, where America first fell in love with the beach, and Newport Blue's in-house team still creates their own prints for their swimwear, t-shirts, and woven shirts in San Diego so that they're never too far away from their inspiration. You'll find the warmth of the sun and the taste of sea salt in every stitch of Newport Blue swim shorts and boardshorts. We'll see you on the beach!