Why Buy Levis? The most iconic brand of jeans ever, started in 1873, has become a global apparel company and now offers just the right pieces to wear under your jeans. Boxer briefs, trunks and briefs, some in ribbed knit, are ultrasoft, lightweight wardrobe classics. Levi's men's underwear collection, in cotton and cotton blends, is streamlined for a perfect fit under even your slimmest pants.
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Levi's diversified in 2008 when they launched their mens underwear collection. Offering briefs, boxers, undershirts, tanks and socks, the Levi's collection fills a gap in the market with streamlined fit, logo waistbands and ribbed bottoms. Sporting basic colors like white, black, grey and blue, the underwear lends itself to pairing up with denim jeans and speaks to a trendy, fun-loving customer. Prints and patterns, stripes and plaids will attract the young mens customer.