Why Buy Icebreaker Briefs? If you haven't tried Icebreaker's merino wool and wool blend underwear yet, you're in for a treat. It's incredibly light and breathable and soft against the skin. Modern styles and vibrant colors make this New Zealand brand like no other. As a bonus, you can even trace the fiber in every piece back to its original sheep station. Men love the idea of the brand as much they love the comfortable, supportive fit.
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Welcome to HisRoom, the world’s premier online underwear authority. Founded by Tomima Edmark in 1998, HisRoom has grown from just an underwear store to offer socks, activewear, swimwear, and even apparel, all from over 100 brands. You’ll find classic favorites like Fruit of the Loom, Calvin Klein, and Polo Ralph Lauren, as well as newer brands like Saxx, Obviously, and PSD. We work hard to make your shopping as easy as possible—that includes tons of honest customer reviews and detailed sizing, fit, and fabric information on every item we carry. From Andrew Christian to Zimmerli, we’re confident you’ll find something you love at HisRoom.