Hurley and Hobie together seems to just make sense to those that love the surf and sand. Together the brands bring you comfort and fashion in swimwear and other fashions. The two brands are welded together by "blending the rich heritage and innovation of Hobie with the current energy and support of Hurley."
It all started in 1950 when Hobie Alter decided to shape his surfboards in a way he would love. He made surfboards for all the beachgoers as well as his family and friends that summer. Alter's father bought him what would become California's first "surf shop" so he could continue his dream. Hall-of-fame athletes like Joey Cabell, Mickey Munoz, Mike Hynson and Dick Brewer became his fans. As surfboards grew and changed in the way they were made, Alter was at the front of the innovations. He actually produced a polyurethane foam suitable for surfboard applications with help from a friend. Even today the Hobie Surfboards and Surf Shops carry on this legacy. In 2011, Hurley joined with Hobie to bring their legacies together. Hurley is iconic in the surfing world for their fashion forward swimwear. These two together make swimwear magic.
Hobie by Hurley fashions are lightweight and durable. The board shorts are classic, many made with stretch fabric and moisture-wicking technology for quick drying. The legs are longer than other brands to match the look of today, more importantly what surfers want to look like The t-shirts fit perfectly and flow lightly against the body. Rashguard shirts, sweatshirts, and hats are just a few other products made by Hobie. You can find vibrant colors, prints and patterns to match every man's style. The main selling point in Hobie by Hurley styles is about speaking to the water-sports enthusiast. It's about making clothing functional and fun for surf, sand and even hundreds of miles away from the beach.
With Hurley joining Hobie, expect to see many different celebrities wearing the attire as well as the brand actually helping the world. Hurley already reaches out with many different charities to enrich others' lives. The two iconic brands together can only double their amazing efforts. Hobie by Hurley will have you springing into the water in sheer joy in cool fashions with a smile on your face. Breathable with mesh liner in many of the styles and a fun look to boot, Hobie by Hurley isn't stopping until every single person on the surf and sand is wearing their innovative designs.
Hobie by Hurley even brings some of its classic, vintage looks to the fashion world blending with Hurley's youthful styling. Customers say the love the approach and the styles are lightweight and comfortable as well. Shop HisRoom for the latest Hobie by Hurley fashions.