Why Buy Pure by Calida? Since 1941, Calida has been making top-quality, beautifully-constructed bodywear. With high environmental and sustainability standards, they produce underwear that feels like a second skin. Boxers, boxer briefs and midislips come colors from basic to brilliant. The price may be higher than other brands, but men who value superb quality know it's worth it.
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For over seventy years, the Swiss company Calida Bodywear has been producing high-quality lingerie, sleepwear and mens underwear. Their hallmark is exceptionally fine cotton fabrics that guarantee fit, comfort and durability.
Calida styles are known for clean, classic lines and comfort above all. The underwear styles include boxer briefs, boxers and what Calida calls the 'slip.' This slip is similar to a bikini brief cut, with a full rise and full bottom. All of their underwear styles are fabricated from 100% cotton or cotton blends for a subtle stretch that will always hold its shape.
Calida tee shirts come in 3 classic styles--crew neck, vee neck and a sleeveless tee. They are all cut long enough to stay tucked in and feature classic lines, meticulous construction and the famous Calida softness.
Calida is known around the world for the purity of its materials. All fabrics are made from either organically grown natural fibers or from man-made fibers that are safe for allergies and sensitive skin. The company is also committed to ethical corporate practices, social responsibility and environmental responsibility.
Although priced higher than some other brands, Calida is well worth it. You know you're buying exceptional quality and comfort from a company that does good while it makes you look and feel good.