Why Buy Bread and Boxers Button Front? Clean, comfortable, simple, stylish, and smart: Bread and Boxers is the only underwear you'll ever need. The fit is good enough to go head to head with any brand at any price point, and the quality and durability make the price difference between one pair of these or a 7 pack of cheap tightie-whities a worthwhile upgrade. You don't know how good you could have it or what you've been missing. Find out.
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You've lost your luggage - what do you need to get by? Definitely some underwear, but do you have the time to find good underwear, much less a place that sells it? Alexander Palmgren and Henrik Lindahl were caught in this same situation when they came up with the idea for Bread and Boxers. The brand was launched in 2009 as a hotel program that offered high quality underwear options as part of the minibar selection. If a traveler had lost a bag, or maybe was just trying to travel light, they could grab a pair of briefs, trunks, boxer briefs, boxers or some undershirts with no hassle, and it was probably better than what they'd lost or didn't have. In fact, it must have been. Bread and Boxers has developed such a following that it's expanded into a full line of underwear and loungewear that's still sold at hotels, but is now sold in stores all over the world as well. Henrik Lundqvist, goalie for the New York Rangers (and well known style star), is definitely a fan of the simple, minimalist design of the line. So much so that he has become a partner in the company and a face of the brand. If you don't know how great these must-have basics are, then you might want to pick up a pair for yourself and find out.