PSD Underwear has an unusual back story that is both humorous and amazing, starting in 2008 with two brothers in upstate New York who chased the American dream and are now amazingly successful. Brothers Curtis and Ryan Flaitz took off for California as their dad stood on the porch yelling, "You have to have a business plan!" One of the brothers yelled back, "We do - we're going to California!" They bought an old Winnebago with their logo on it, and started selling their product tailgate-style. Word-of-mouth advertising helped spread the news, and Mike Miller became their first "big league" investor. Mike Miller met the Flaitz brothers when he was promoting his energy drink at a sporting event, and the rest is history. Other professional athletes have endorsed the brand, including Kyrie Irving, who is the face of the brand, NFL wide-receiver Stevie Johnson, Marshawn Lynch of Beast Mode fame, and NBA shooting guard Jimmy Butler. So the Flaitz brothers' success was not diminished by the usual need for a detailed business plan, but made possible by a lot of moxie and hard, focused work. In the middle of one of the worst economic downturns in US history, Curt and Ryan Flaitz founded their company with the motto, "Wear Your Life".
The dramatic prints on PSD underwear are colorful, energizing and fun, in breathable, comfortable knit fabric. The exposed elastic waistbands feature the PSD logos and a fabric patch sewn on at the back. Boxer briefs are a popular style, with contour pouches that help prevent shifting. A flex fit with flat-lock seaming helps enhance everyday wearing comfort.
HisRoom is pleased to welcome this innovative, exciting mens underwear brand and know you will be too!