Lucky Brand was founded in Los Angeles in 1990, and soon became known for their great-fitting, vintage-influenced jeans. Borrowing from the rugged jeans styles of our pioneers, Lucky Brand gave them a distinctive look with rips, fraying, sanded surfaces, patches and hand washing. Vintage-look hardware and free-spirited details put the finishing touches on a new American iconic, legendary brand. The laid-back life of Southern California also offered inspiration, taking from the natural beauty of Big Sur and Malibu and the tattoo parlors in Venice. Artistic influences ranging from musical, art and photos were incorporated into Lucky Brand for a uniquely free-spirited American influence. If you're a blue jeans kind of guy, you're also going to love their underwear collections, in woven 100% cotton and jersey knits of cotton with a touch of spandex for stretch comfort. Hearty plaids, stripes and innovative clever prints will add a spirited look to your underwear rotations. Covered elastic waistbands with the vintage-look logo patch or exposed elastic waistbands with the famous logo are the sign of Lucky Brand's attention to detail. Add that iconic all-American Lucky Brand quality to your everyday underworld with great-fitting styles at HisRoom!