"See Into"

The former designer of 2(X)ist, Gregory Sovell, has launched this new brand. Sovell has been regarded as a leading innovator in the underwear industry. He is credited with setting new standards for quality and fit by re-engineering men''s underwear construction methods. The brand was started in 2005 and quickly became known for the use of innovative technologies and design.

C-IN2 is Sovell's most innovative product line to date. The line delivers quality, fit and trend-setting style that Sovell is known for. The CIN2 men''s underwear line is pure and simple. With Sovell behind the brand, C-IN2 is poised to become the industry leader in innovation.

There are many exciting collections in the C-IN2 line. The Core collection features the popular No Show products, which include a low-rise profile-enhancing brief, an army trunk and brief style with sling. The sling is composed of a pouch and adjustable elastic on the inside of the pouch, which lifts and enhances the genitals. Customers tells us the sling styles are very comfortable and provide a great shape. The Core collection is 100% cotton.

Zen is another popular collection, featuring breathability and ultra-soft comfort. The briefs and trunks have seamless seats and contour pouches. Along with black and white, Zen comes in a bright aquamarine. And, of course, all styles are emblazoned with the bold C-IN2 logo.

If vibrant color in bold design is your thing, check out the C-IN2 Pop Stripe collection. Eye-popping stripes come in a variety of styles, including low-rise army trunk, briefs and jocks. Some styles come with the unique C-IN2 sling pouch. Any of these will add some real punch to your underwear drawer.

C-IN2 tees and tanks are as innovative as their underwear collections. They are cut to a practical length--long enough to tuck in without any extra fabric bunching. The Prime Crew is extremely soft and designed in a classic cut to follow the lines of your body. The tanks are very popular, in both square neck and v-neck styles. Fabrics include 100% cotton, a soft ribbed cotton/modal blend and a unique ventilated mesh blend. Tanks get rave reviews for their softness, body-flattering fit and construction.  Straight cut sides provide a lean look and the hem stitching lets the garments lay flat without riding or rolling.

The C-IN2 brand is also known for its modern, exciting color palettes. Yes, you will find black and white in many styles. But be prepared for some eye-popping colorways, like lemon yellow, navy, or the colors of the deep-V neck tee: wild red, bright yellow, deep plum, grass green and more--all with contrast trim. Almost every style will have fun colors to tempt you to buy more than one.

Since its launch, C-IN2 has proved itself to be an exciting innovator in the market. The brand, with Gregory Sovell as its Creative Director, continues to create new designs and use exciting new fabrics to their best advantage. C-IN2 underwear has proven to be high-quality and comfortable as well as ahead of the fashion curve.