Wacoal has a long history of success in the world lingerie market. Their bras, panties and other lingerie are justly known for fit, workmanship and style. In 2009, Wacoal brought out a new line aimed at a market looking for younger, trendier styles - b.tempt'd. The brand was an instant success due to its combination of the meticulous workmanship Wacoal is known for and its fresh, feminine and flirty designs.
Lingerie pieces in the b.tempt'd line come in fun colors like violet, teal, mauve, chili pepper red, palest pink and lots more. Of course you'll also find perfect nudes, blacks and whites. Bras and panties sport playful embellishments: scalloped laces, decorative straps, bows, ribbons and sexy patterns.
And all of this fashionable fun is offered in lots of styles - a whole lingerie wardrobe. Bra styles include balconettes, push-up bras, contour bras, bralettes, strapless bras and much more. Panty styles include thongs, tanga panties, bikinis and hipsters. B.tempt'd even offers specialty items for days (and nights) when you're feeling a little playful. They have sexy European-styled bustiers, garter belts, sexy waist-cinchers with garters, baby dolls and corsets.
It's impossible to overstate how delicious this brand is. The Ciao Bella collection features floral lace over contrasting lining trimmed out with an organza bow. Lace, polka dots, ribbons and frills are signature elements of the entire b.tempt'd by Wacoal brand. Many collections are a play on the b.tempt'd brand name, with b.active, b.gorgeous, b.natural, and many others.
Wacoal's push into the youthful market features sexy boudoir styles and delicate lacy fun pieces as well as dressed-up basics. B'tempt'd, cute spelling aside, is indeed tempting. It's hard to resist renowned Wacoal quality wedded to vibrant youthful design.
But looks aren't everything. Customers not only rave about how sexy and pretty b'tempt'd lingerie is, they also love the fit, saying bras fit like a second skin and are supportive and comfortable. Panties stay in place with no ride-up and are soft against the skin. B.tempt'd lingerie wears well, too. In spite of the delicate looks, pieces stay fresh wash after wash.
B.tempt'd bras are available in range of sizes. Most bras start at 32B and some styles go up to 36DD or 36D. They are perfect for the average figure. Panties are sizes small, medium and large, with some styles offering extra-large. The price is nice too, making b'tempt'd an affordable choice.
As part of the Wacoal-Eveden family, b.tempt'd is also a partner in their efforts at giving back. Wacoal's initiatives to fight breast cancer includes their Awareness Bra program, with bras that include important educational information about breast cancer. In 2001, Wacoal launched its Fit for the Cure events. These initiatives have contributed more than 2 million dollars in donations to Susan G. Komen for the Cure and breast cancer awareness programs.