Why Buy Boast? Boast is a preppy staple with a subversive streak. It's Ivy League with a wink. This tennis brand has always had a cult following, but in the past few years it has become a must-have for the fashion-minded. The Japanese Maple Leaf (we sware!) insignia has something to do with it, but the comfort and quality has sealed its status as a classic, all-time clothing brand for off and on the court.
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It's okay to boast about this brand. Classic, timeless and preppy, Boast is a brand worth boasting about. It might seem new to some consumers, but this brand has actually been around since the early 1970s. Known for their iconic Japanese maple leaf logo, this embroidered logo on each style became a hit quickly. Once the wildfire of style hit, it took the world by storm and is back with a bang.
Boast began in 1973 when it was founded by tennis pro Bill St. John. St. John wanted to challenge the usual everyday polos he saw on the court. The name is derived from a squash shot. St. John would drive from court to court with friends selling the shirts. Soon Boast was being worn by squash teams, tennis pros and gold pros. Greg Norman, George W. Bush and John McEnroe were seen wearing them. In the 1970s and 1980s Boast was the "go to" style for men on the tennis court and golf course. St. John knew the everyday polo was a style everyone could appreciate so they came in many different colors. The best thing about Boast clothing was you could go from the court to the club wearing the same good looking style. The brand seemed to fade away until 2010 when Alexander Tiger and John Dowling bought the rights to boast about Boast for a generation that loves this look. GQ, Women's Health and Men's Journal have showcased the Boast styles.
Boast is not only offered in those polos shirts anymore. You can find t-shirts, men's ties, sports wear, blazer jackets, women's clothing and accessories in the collections. Boast offers three different types of those polo shirts offered in over 20 different colors. The Japanese maple leaf adorns all of the styles to boast the Boast classic style. Long sleeve plaid button down shirts are perfect for casual wear. Super soft t-shirt proclaim the logo name and logo across the top center. The fabrics are high quality and made to fit every man's style. You can pair the shirts with khakis, shorts or pants for a good look. Boast brings style to men of all ages who like to look good and have fun. Boast is all about iconic, classic style. Boast is authentic and caters to a generation who wore it back in the 70s and a new generation who loves it now for the style.
Whether you are going out for a casual game of tennis, about to rule the golf course, getting ready for a full day of work or throwing on clothes for a night out, Boast provides all you need in style and comfort. Boast about your style today in your Japanese maple leaf preppy, fun styles. Shop HisRoom for the latest Boast styles.