Under Armour began with the desire to make the perfect t-shirt. Under Armour knew comfort was key, but the most important thing was to create an Under Armour t-shirt that would have performance features that would do what a regular t-shirt couldn't. To achieve this goal, Under Armour created their HeatGear performance fabric that keeps you dry by wicking moisture away from your skin while cooling you at the same time. A kind of armor to be worn under sports equipment that not only would provide the athlete protection, but compression and wicking as well. From there, Under Armour has continued to expand product lines, provide innovative answers to temperature regulation, and develop itself into the leader in the performance apparel industry. Not to mention a status symbol to be worn on casual weekends off the field. Under Armour is appreciated by athletes and non-athletes alike for its comfort, quality, and the unsurpassed moisture wicking efficiency of their performance fabrics. They're constantly innovating to build on their core Heatgear and Coldgear fabrics. Under Armour has produced some of the best products on the market when it comes to shielding you from the elements. Every piece of Under Armour is designed to increase your comfort and put you at the top of your game. Under Armour is the first and last name in sportswear. Their performance features have changed the game on the field and in their industry. Under Armour stands between you and defeat- shielding you and propelling you forward to victory.
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