Feeling naked never felt so good in your own underwear. Naked underwear brings you the softest styles of boxers, boxer briefs, trunks and briefs that have that “barely there” feel. Cool colors and fun styles are just icing on the cake when it comes to the Naked brand. Naked not only dresses in pure comfort, but gives back to the environment and helps to change the world as it grows and changes for the good.
Founder of Naked, Joel Primus was filming a documentary for his charity, Project World Citizen, when the idea for Naked underwear came upon him as he saw different types of underwear worn in South Africa. When he returned to Canada he just could not seem to find the same type of underwear as he has seen in South Africa. In August of 2008, Primus made the first prototype of Naked underwear, but it took him over two years to get it off the ground. He was at first selling it out of his car to boutiques! Fast forward to today where Primus is standing on top of the world. Next up for the brand, Primus hopes to bring new colors and patterns with seamless Italian microfiber for the coolest look and fit. T-shirts and tanks will be sold right next to underwear in the Naked selections!
Naked is not your boring cardboard pair of shorts. Primus said when he felt Pima cotton he knew the world of underwear was changed forever. Naked will always feel naked instead of hard. Many of the Naked styles are made in Italy of polyamide and elastane. It is made of chemical free Italian microfiber. There is not a waistband, just pure comfort. Contour pouch provides support while a tagless construction rids of irritation. You simply slip into Naked underwear and forget you are wearing anything.
One customer who bought Naked underwear said, “I wore this boxer brief for normal daily activity and found it to be comfortable and soft. I wore khaki pants and they slipped up over the boxer brief easily and never felt like they were sticking to the fabric and pulling on my pants. I hated to take them off at the end of the day. Overall, the fit was great and true to size large. The fabric is some of the softest I have felt.”
Founder Joel Primus is close to charity with his Naked fashions. Naked has worked with charities like Big Brothers & Sisters, Pacific Pathways Development and the Burn Fund. Project World Citizen does things like help children in Ghana receive a higher education.
Feel naked in Naked underwear. Shop HisRoom for the latest styles in comfort and elegance of Naked fashions today.