Naked is one of the world's most well-designed, luxurious and comfortable lines of men's underwear. The Naked core brand philosophy is to make men feel sexy and put together while being as comfortable as wearing nothing at all. Our goal is to create a new standard for how products worn close to the skin fit, feel and function. From our ultra luxurious and soft Micro Modal, to our moisture-wicking, anti-microbial microfiber designed to perform, Naked is the gold standard for men's underwear. From day to night, gym to office, and everything in between, Naked offers the highest quality, most comfortable boxer briefs, trunks and briefs with forget it's there naked comfort, and streamlined construction to work perfectly under anything.
Naked was dreamed up by founder Joel Primus while filming a documentary in South Africa for his charity, Project World Citizen, which helps children in Ghana receive a higher education. While traveling, Joel, a serious runner, was exposed to different fabrics and styles of underwear he had never experienced. When he returned to Canada he worked tirelessly to turn his dream into a reality and bring the world his vision.
According to Esquire, "Naked keeps everything well in order down below- without cutting off circulation."
And Men's Health wrote, "Perfect under any suit because of the smooth construction, minimalist waistband, and form-fitting design; eliminating the 'manty line'."
One loyal customer said, "I wore this boxer brief for normal daily activity and found it to be comfortable and soft, I wore khaki pants and they slipped up over the boxer brief easily and never felt like they were sticking to the fabric and pulling on my pants. I hated to take them off at the end of the day. Overall, the fit was great and true to size. The fabric is some of the softest I have felt."
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