Everyone with even minimal knowledge of the sports performance apparel and shoe arena has heard of the legendary name adidas. And the company's contribution to the sports world has been enormous. How did it all start? In the 1920's, Adolph Dassler had the impressive vision to produce the best sports shoes that would help athletes avoid injuries. With his brother Rudolf, he started the Dassler Brothers Shoe Factory. Tennis shoes came first in 1931. Then in 1936, Dassler shoes were worn in all events by Jesse Owens, who won 4 gold medals and set 5 world records at the Berlin Olympic Games.
In 1948, Rudolph set out on his own and started Puma shoes, also a legendary sports shoe brand. In the 1960's adidas operated under the trademark name Three Stripes and diversified into sports clothing for competitions and training. In 1971, Muhammad Ali and Joe Frazier both wore custom Dassler boxing boots in the famous "Fight of the Century."
What does this all have to do with the adidas SLVR brand? It paved the way toward twenty-first century performance techniques and materials, with the added benefit of updated, modern styling in time-honored comfortable fabrics like 100% cotton. adidas SLVR takes casual and performance wear to a new level, aiming for a younger, hip demographic that loves unexpected sporty details. Displaying a definite European influence, jackets get all the "bells and whistles," including skull print linings, and zip inner pockets for personal electronics or security. Polo shirts dispense with the traditional button closures and insert sporty zippers instead. When you select adidas SLVR, you're getting all the comfort and performance details you've enjoyed in the past, injected with a new, modern perspective.