2(x)ist introduced a new direction for men's underwear. 2(x)ist boxers, briefs, boxer briefs and trunks gave men sexy underwear with lean styling and body-conscious design lines. The addition of quality fabrics made 2(X)ist an unstoppable brand for the fashion conscious man.
Great advertising has helped to put 2(x)ist in the limelight.Their first billboard campaign showed former professional football player Jason Sehorn straddling a stool in nothing but a white 2xist brief. Now, with the new 2(X)ist Sliq line (pronounced "sleek), Ford model Andre Ziehe is shown in a collection that is being referred to as "dark eroticism." This campaign marks 2(x)ist's return to magazine advertising. The Sliq collection is named to evoke a sense of sleeker and more contoured underwear lines on a man - delivered in a trunk, thong, and brief styles. The Sliq line also includes form-fitting t-shirts and tanks.
Another design that brought 2(x)ist to the forefront of trend-setting men's underwear was the development of the contour pouch. Before, most, if not all, men's underwear included a fly. This basic design detail on most briefs and boxers was found to be rarely used. Most men simply lowered their waistlines, and came up and out. Additionally, these openings tended to put pressure on a man's package, causing compression and thus discomfort. The solution was to design a contour pouch which would give a man room, provide an attractive and realistic profile, and everyday comfort. It was an instant hit. Today, most men's underwear manufacturers now have a line of contour pouch items in their collections.
Today, the 2(x)ist brand has grown to further address the needs of its wearers. The AllStar Collection took the 2xist No Show Brief and gave it a retro look. The Camo collection took the No-show trunk and brief, and put it in a fun and manly camouflage fabric. The 2xist Essentials group is just that; essential boxer briefs, contour pouch briefs, knit boxers and trunks in basic white and black. And don't forget the 2xist Square-cut tank top made famous by the Hip Hop artist, Fifty Cent.
Shapewear for men is the latest category to arrive in the men's underwear segment. The Form Collection by 2(x)ist offers moderate control in a shaping brief and shaping trunk styles. There is also a shaping Square cut tank. The success of men's shapewear means there will be more styles to come.
The 2xist Luxe Collection is made of 51% cotton and 49% micro-modal fabric. This content gives a sleek and silky smooth finish to the contour pouch brief, boxer brief and crew neck t-shirt styles in the line.
Finally, for those who like to shine brighter than others, the 2xist Neon collection gives you fashion colors but then adds a pop of neon outlines. Made in 90% cotton and 10% spandex, the Neon products have an exceptionally soft touch.
2(x)ist underwear is considered an upscale men's brand. In many trend-oriented stores, it has actually replaced Calvin Klein underwear. It has rather quickly become a major men's fashion brand. Followers include the band 'N Sync and David Geffen, and even Calvin Klein was caught wearing 2(x)ist.
2(x)ist is perfect for the man who likes to live on the edge of fashion. Men can wear the brand knowing they look hot, but are also comfortable. Bright colors, edgy designs and fun embellishments are just a few things men can expect when slipping on 2(x)ist underwear. Significant others will go wild with the fun, youthful fits and fashions of 2(x)ist.